I can’t find you anywhere!
I can't find you anywhere! Do you think that when business is really quiet it is because there is no one buying? Well, I disagree with you!
There are people buying blinds but, by the sound of it, from someone else. In fact, your next door neighbour is buying them online because she doesn't know of anyone locally who supplies blinds.
According to a Google study, 50% of mobile users searching locally will visit you the same day. So my question to you is this - Can local people find your business?
Fortunately it isn't too complicated to improve this. You don't have to pay for a fancy website, you don't have to employ SEO experts or be a techy, and it doesn't need to cost any money! With this in mind, there are 2 simple rules I would like to share with you:
- The more places you are, the more likely you'll be found
- Be consistent
So number 1, customers are more likely to find you when you are in multiple places. If you have a website, great. But this is one website in amongst literally millions of others. What you need is others sources to back it up and point towards it. Even if you don't have a website, you need to utilise these same sources. Some great places to start creating your profiles are:
- Yell.com - Create a company page
- Linkedin - Get a personal profile and a company page
- Facebook - Start a business page
- Google My Business - Set up your business with Google
- Find local business directories and make sure you are on there as well
There are many other options but, these are a good start! And coming on to point 2, make sure you are consistent across all these platforms. Whether it is the same colour logo, the same fonts or the same details, being consistent ensures your customers see you as reliable and professional. This helps to build trust with you before they even contact you.