The Rise of Video - Don’t get left behind

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Written by Russell Gardiner

Video is a vital part of marketing. Make sure you are on the journey to creating your own or utilising our videos. 

So Why is Video so important? Firstly, it makes up over 50% of all internet traffic. So if your website does not have videos, you could be missing out on customers viewing your website. 

Secondly, they are vital for engaging with your customers once they have reached your website. A picture speaks one thousand words. True, but a video is even more powerful. Whether it is technical support video, a product demostration or explanation, or a video about your company, they are easy to understand and have a face to them. 


Another point is that they give a face to your company that many customers may have never seen and can create a personal link between you and your customer. 

However, we know they take time to put together, so feel free to use any of our videos on your website. The easiest way to do this is to embed it directly from YouTube. To do this is very simple - follow the instructions below:

  1. Find the video you want on our YouTube channel
  2. Click the 'Share' button below the video
  3. Then click the 'Embed' button
  4. Copy the iframe code given and paste it into the html of your web page
  5. To change and settings, click the Show More dropdown