These are just a few small tips on how you can increase your profit whilst still giving value to the end-user. Looking at the point of difference, talking to them and finding out what they really want. The next step then is to ensure you have the right tools to inspire them. So maybe you’re going to need some sampling, photography or a brochure, something that gives the customer an idea of what their window is going to look like. Don’t look to get the sale on price but what you can add. Would you like fries with that? Would you like a fascia with that? Would you like a motor with that? Ask the question, even if only 20% of customers agree, you’ve increased your sales by 20%, and this will help your profitability.
Good luck selling! Let me know what I’ve missed and how you’ve gone about this.