Turn the tide on ocean plastics

It is estimated there are more than 5 trillion plastic pieces in our oceans with a further 8 million being added on a daily basis. Now, more than ever, it is apparent that it’s not enough to slow or even halt the flow of plastics into the environment and that we need to reverse this man-made ecological disaster.

Governments, organisations, and individuals alike are increasingly searching for opportunities to play their part. With Sweetwater, you can do just that.

Even only taking standard roller blind fabrics into consideration, Sweetwater stands out as an amazing product, but what makes it truly special is that it is made from 100% recycled ocean plastic.

An estimated 75% of ocean waste can only be found in the depths – invisible from the surface. In a program that is successfully clearing ocean floors of waste of all kinds, plastics are extracted, processed, and spun into 100% recycled polyester filaments to produce sustainable fabrics of the highest quality.

Sweetwater provides your clients with the opportunity to invest in sustainable shading without sacrificing quality elsewhere. To hold its own as part of the Capital Collection, Sweetwater has to look great, accommodate wide windows, and provide end-user with functionality that goes beyond shading.

Raising the standard

The hard work that has gone into developing such a special product has not gone unnoticed and we’re pleased to say that Sweetwater is Cradle to Cradle Certified™ Bronze. The certification is a globally recognised measure of safer, more sustainable products made for the circular economy.

The certification guarantees that the fabric is composed of materials that do contain restricted substances or Substances of Very High Concern (SVHC) listed by European Union regulation REACH. It also guarantees the absence of toxic ingredients throughout the entire supply chain.

Whether your clients need to meet legislative requirements or are simply looking to make more responsible buying decisions, Sweetwater will help you to support them.

For more on the Cradle to Cradle Products Innovation Institute, visit their website: https://www.c2ccertified.org/

How you can help clients

Most of us are now aware of the awful effects of the flow of plastics into the oceans but it can be difficult to understand the true scale of the problem and it is certainly daunting for individuals to see how they can make an impact.

One simple way to help explain the impact they could have is to illustrate just how much recovered plastic even one average window can account for – the equivalent of approximately 13 water bottles that would otherwise continue to pollute the waters and disrupt an ecosystem that is already on the ropes. So much good can be done just choosing the right fabric for one window shading, let alone a full home, that consumers immediately become more receptive.

Our signature collection

Sweetwater is a great-looking, wide-width roller blind fabric with 7 neutral colours to choose from and an openness factor of 5%. When coupled with a Capital Fascia and other matching finishing touches, a Sweetwater blind wouldn’t look out of place in the most stylish of homes and offices, belying its environmental functionality.

Whether your clients are simply looking to spruce up their bathroom or fulfil strict environmental requirements for large corporate contracts, Sweetwater gives them a hand in turning the tide on ocean waste and look good whilst doing so.

Explore Fabrics

Sweetwater specification cards are available as part of our signature Capital Collection and can be purchased by themselves. For more information on Sweetwater and what new functional fabrics are on the horizon for Capital Collection, feel free to get in touch.